The details do matter.
It all started in 2016. Together with my brother Gerardo, we ignited the first spark: a grow shop named Hightrip. It was our first adventure—the starting point of a journey whose destination was still unknown to us.
Over time, our paths diverged. Gerardo heard the call of the world and set off to explore it. I was left with the project in my hands and a question that would change everything: what could Hightrip become if I turned it into my own universe?
That was the turning point. I transformed Hightrip into my personal artist brand and unleashed my entire visual world across products and experiences. What began as a business evolved into an identity: HIGHTRIP®, a brand of collectible designs with a soul of its own, where I now lead both the creative and strategic direction.
Each collection stems from a narrative that guides the entire journey—from graphic identity and material selection to communication and the brand experience. In this way, I have built a cohesive and unmistakable universe where ideas transform into collections with character, meaning, and real value for those who experience them.
From that universe, Colorea High was born—an open door for anyone to enter the Hightrip world and experience art in a different way: by inhabiting the present moment and discovering the power of creating with their own hands.
And to bring each new universe directly to my community, I created La Cajita Hightrip: my way of launching collections, delivered with the same intention and care that goes into the creation of every piece.
Because for me, details truly matter.